“…to be successful over the long term in the world of technology as a service, everyone needs to develop more sophisticated tactics to combat the three killer Cs of cost, churn, and commoditization…”

– TSIA, Technology-as-a-Service Playbook

We can’t stop at product-market fit if we want to build the value of our SaaS companies. There is always a metric to optimize, something to dig into and improve.