Customer insights… what a beautiful vision.

This image paints a beautiful image of what’s possible – and no doubt, achievable – however, the devil is in the details.

The journey to combine, correlate, clean, analyze and act upon customer data is never-ending. Just ask any data scientist or analyst.

Once you get the basics down – CRM, product usage, support data, etc. – then you can start adding additional user engagement data into the mix.

For example, open rates for emails sent to customers, webinar and conference attendance, social media posts advocating (or detracting) your company.

You see, there are signals of customer health everywhere. The pinnacle of success is not just to see customer data, but to leverage the strongest signals to identify risk, expansion opportunities and take action upon them.