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Category: Partner Success

Enhance Your Customer Relationships

Enhance Your Customer Relationships

SaaS offerings might be live in the cloud, but your relationships with customers don’t. In a recent article from Neil Patel entitled Only One SaaS Strategy he highlighted FreshBooks.com, an accounting software that sends recently on-boarded clients a cake. That’s right, cake.   In our minds, the cake itself is meaningless but the gesture goes… Read More Enhance Your Customer Relationships

October 5, 2018October 7, 2018 Jeff BreunsbachLeave a comment

Channel Partner Success

It’s difficult to find reliable statistics on the failure rate of business partnerships. However, a CMO Council study from back in 2014 reported that as many as 60% of strategic alliances fail. Other sources report failure rates as high as 80% within the first 2 years of the partnership. Despite the failure rates, B2B SaaS… Read More Channel Partner Success

August 24, 2018October 7, 2018 Jay NathanLeave a comment
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